Arts companies tend to have a lot of data – but how well are you using yours?
By digging deep and analysing your customer information to find out more about your visitor demographics and socio-economic backgrounds, I can help you diversify and grow your visitor base.
Using data segmentation tools like Audience Finder I can produce evaluations (in whatever format you need) on the kinds of people you are currently attracting, and identify target groups for future development.
By analysing your audience’s booking patterns and preferences you could increase revenue from your existing supporters.
Together, we can look at how marketing budgets and resources are spent in order to streamline and save money.